The Marketing Savvy Behind Outrageously Profitable Auctions presented by Sherry Truhlar of Red Apple Auctions 

A survey conducted a few years ago revealed that benefit auctions offered such reliable income that fewer than 1% of development directors would discontinue the event after launching it. That said, national averages of auction returns aren’t that strong ... a 50% -60% return in a silent auction is typical. What if the returns of that silent auction could be pushed to 70%, 80% or higher? What if every attendee could be persuaded to donate an additional $20 they hadn’t intended to give? Incremental gains can often make a big difference in the bottom line of an event. In this presentation, benefit auctioneer Sherry Truhlar will reveal how to analyze your gala auction’s current performance, give suggestions on how to make incremental gains, and provide a structure for tracking future progress.